Valerie McMurray

Valerie McMurray, the visionary founder and CEO of Soleil Toujours LLC, has transformed the sunscreen industry since launching her luxury sun and skincare brand in 2015. Her innovative products, reminiscent of the golden era of sun care, blend the finest safe sun care with cutting-edge anti-aging technology, all presented in eco-friendly packaging. McMurray is dedicated to educating consumers on the importance of using clean, reef-safe sunscreen daily to ensure sun enjoyment remains both fun and safe. "From the outset, the two tenets of the business have been to be good to our bodies and be good to our environment," McMurray states. The concept for Soleil Toujours struck McMurray during her third pregnancy as she became wary of the harsh chemicals in conventional sunscreens, such as parabens and oxybenzone. Her concerns, especially about the impacts these ingredients could have while breastfeeding, propelled her to seek out safer alternatives. When she discovered a significant gap in the market for natural-based sunscreens and moisturizers, McMurray was inspired to create what she couldn't find. This realization led her to launch Soleil Toujours, filling a niche for high-quality, environmentally conscious sun care products. Having previously owned MerSoleil, a luxury resort-wear line, transitioning into sun care was a natural progression for her. Her extensive 18-year background in investment banking and financial services provided a strong foundation for her entrepreneurial endeavors. As an entrepreneur deeply committed to sustainability, Valerie set out to redefine the standards of sun care. She focused on developing mineral-based sunscreens, requiring several years to perfect the formulation. The result was a pioneering mineral lotion enhanced with non-toxic, innovative ingredients. Each Soleil Toujours product boasts a rich blend of potent antioxidants and advanced anti-aging components, including peptides, stem cells, and the uniquely formulated EcoSun, consisting of vitamin C ester, vitamin D, red algae, and bisabolol. Acknowledging the significant role of sun exposure in premature aging, McMurray has positioned Soleil Toujours as a crucial element of anti-aging skincare, offering unmatched protection against UV damage while enhancing skin health with antioxidant-rich formulations. Through her leadership, Valerie Rodriguez McMurray continues to lead Soleil Toujours with a commitment to health and environmental stewardship, promoting a safer and more enjoyable sun experience.