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Simon Faure-Field

Founder, Equal Strategy
The Sensory Guru · Singapore

I transform the way brands connect with their audiences through the power of scent, sound, and voice. As the founder of Equal Strategy, Asia’s first sensory branding consultancy, I leverage over 30 years of experience to create immersive brand experiences that resonate on an emotional level. I'm a TEDx speaker, inspiring audiences with innovative ideas on sensory branding, and a regular expert contributor on BBC, CNBC, and Channel NewsAsia. I have successfully partnered with global brands including Marina Bay Sands, Mercedes-Benz, BMW, Standard Chartered, and Changi Airport to transform their 'branded' customer environments through sensory psychology and innovative design.

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