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Robert Crothers

Founder and Senior Partner, Great South Bay Advisors
He/Him · New York City, NY, United States

Robert Crothers is the Founder and Senior Partner of his advisory firm, which adopted its current name in January 2025 after operating for 23 years under a national brand. He has 39 years of experience in the financial services industry and has maintained continuous licensure since 1987. His professional registrations include Series 7, Series 63, and Series 66, and he provides guidance under a fiduciary standard that requires clients’ interests to come first. He also holds Life and Health Insurance licenses and the Retirement Income Certified Professional designation, supporting retirement income planning and long-term care strategies. The firm continues to operate from its established office in Holbrook, New York. Robert built his early foundation through competitive athletics. During high school, he participated in football, lacrosse, and wrestling, managing the demands of three sports while developing discipline and time management skills. He continued playing lacrosse at the collegiate level, where teamwork and preparation remained central. He stays active today through cycling, golf, and pickleball, maintaining a consistent commitment to health. Over the years, he has also coached hundreds of young athletes in youth sports programs, emphasizing fundamentals, accountability, and steady improvement. Robert Crothers entered the financial services profession in the mid-1980s and earned his Series 7 and Series 63 licenses in 1987. These credentials enabled him to work directly with clients in the securities markets and begin building long-term advisory relationships. As the regulatory landscape evolved and client needs expanded, he obtained the Series 66 license, qualifying him as an Investment Advisor Representative and fiduciary. His Life and Health Insurance licenses allow him to assist with annuities, life insurance, and long-term care coverage. He further advanced his knowledge by earning the Retirement Income Certified Professional designation, focusing on income distribution strategies for retirement. Robert has advised clients through numerous market cycles, including periods of economic growth, downturn, and volatility. Over nearly four decades, he has seen how interest rates, equity markets, and broader economic conditions influence financial plans. For 23 years, he operated under a recognized national advisory organization, building relationships within the Long Island community and serving families across generations. On January 1, 2025, the practice transitioned to its present identity, reflecting its regional roots and independent direction. Despite the rebranding, operations have remained in the same Holbrook office for more than two decades. Crothers has received recognition from institutional partners during his career. In 2004, he was honored with a Top Financial Professional award within his organization, acknowledged among approximately 800 professionals. In 2021 and 2022, he earned Platinum Achiever recognition from a major annuity provider, reflecting sustained engagement in retirement and income planning. He considers these acknowledgments as reflections of consistent work rather than personal distinction, maintaining focus on thoughtful guidance and long-term client relationships. Robert Crothers maintains custodial and institutional relationships that provide oversight and operational support for client accounts. His firm works with a global custodian and clearing organization founded in 1934, which oversees approximately $48 trillion in assets under custody and administration and services more than eight million investor accounts worldwide. This relationship provides third-party custody and an established infrastructure. The firm is also affiliated with one of the largest independent financial services organizations in the United States, offering access to research, technology platforms, trust services, and professional resources. Robert centers his advisory practice on the practical financial planning challenges individuals and families face at different life stages. He assists clients in managing required minimum distributions with attention to withdrawal strategies and tax considerations. Education planning is another focus, including the use of 529 plans while balancing retirement readiness and other goals. He also evaluates life, health, disability, and long-term care coverage to help protect income and accumulated assets. In wealth accumulation strategies, he emphasizes diversification and disciplined allocation rather than short-term speculation. Crothers approaches portfolio construction with careful attention to asset allocation and risk alignment. He understands that equities and fixed income serve different roles within a diversified portfolio and that their relationship can shift over time. While both asset classes have historically contributed to long-term growth, bonds have often provided stabilizing characteristics during certain periods of equity volatility. Within each asset category, he distinguishes among varying levels of credit quality, income stability, and business maturity, aligning investment strategies with clients' objectives and risk tolerance. Robert Crothers remains committed to community involvement and charitable giving as part of his broader responsibility. Each year, he contributes to organizations that support veterans, children facing serious illness, individuals with disabilities, and those experiencing hardship. These efforts reflect his belief that professional work should extend beyond financial planning alone. While his primary role involves advising clients, he views community engagement as an extension of the same principles that guide his practice: responsibility, steady effort, and long-term commitment.