Calaghan Mwangi

Calaghan Mwangi is one of Kenya's renowned author, film writer, director, columnist, publication and film editor. He has a vast experience in the Publications and Film industry. He is highly specialized consulting personnel providing professional marketing services to support financial institution relationship building and corporate communication programs. • Business Planning • Marketing Planning • Product Assessments • Market Demographic Analysis • Competitive Advantage Assessments • Management Surveys • Director Surveys • Employee Surveys • Brand Management • Advertising • Newsletters • Sales Literature • Product Brochures • Corporate Communications • Direct Marketing • Staff Development • Staff Motivation Presentations • Referral Programs • Sales and Service Training • Coaching and Supervision Training • Customer Satisfaction Surveys • Online Surveys • Focus Groups • Mystery Shopping Programs • Market Research He is a keen observer of the following banking fields ICT and Operations Finance and Strategy Retail (Domestic), Corporate (Executive), Prestige and Institutional Banking Credit, Mortgage and Bancassurance Risk, Compliance and Enforcement Treasury and Custodial Sales, Marketing, Public Relations and Corporate Communication